The deal is the largest in the women's game, according to Michele Kang, the club's owner. This partnership is a significant boost to the club's finances, which have been under scrutiny due to their lavish spending on player transfers. London City Lionesses are about to embark on their second top-flight season in the Women's Super League, and this deal will transform their annual revenue astronomically.
The length and value of the deal have not been disclosed, but sources close to the club are hailing it as a game-changing moment. Kang claims that the deal even exceeds some men's Premier League clubs' shirt deals. This is a major coup for the club, which has signed a flurry of big names in women's football, including Alexia Putellas, Mary Earps, and Mapi León.
The popularity of these players on social media is believed to have been a major driving factor in the high valuation from Nike. Putellas, in particular, has 3.4 million Instagram followers and has helped Spain win the 2023 World Cup. The deal will be a major boost to the club's finances, which have been under scrutiny due to their operating loss of over £10m in the 2024-25 season.
London City Lionesses will now be able to compete with other top clubs in the Women's Super League, thanks to the significant investment from Nike. The club's owner, Michele Kang, has stated that this deal is a significant investment in the future of women's football.