The energy drink company has been investing in various sports for years, and RB Leipzig is one of its latest additions. VoetbalPrimeur explains how RedBull came to sponsor the club and what it means for the team.
Dietrich Mateschitz, the founder of RedBull, saw sport as a way to promote his brand. He had already invested in Formula 1 and other extreme sports before turning his attention to football.
RB Leipzig will play a Champions League duel with PSV, and the match is expected to be a closely contested one.
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