Guga Kuerten's bond with Avaí goes beyond being a fan. He has been an ambassador for the club in major tennis tournaments, helping to give the Leão da Ilha worldwide visibility. The club has always made sure to honor him, as seen in 2023 when Avaí awarded him the medal Saul Oliveira, the club's highest honor, on the occasion of its centenary.
The club has now honored Guga Kuerten again, this time on his 50th birthday. Avaí's social media channels have wished him a happy birthday, expressing their desire for his continued health, happiness, and success.