The project is a central pillar of the vision set out by Milan's owners, RedBird, since its takeover in 2022. The new stadium is intended to be completed in 2031, ready to host games as well as the Euro 2032. This will provide revenue streams for Milan and Inter, making them more competitive on a continental stage.
Alessandro Costacurta, a former Milan player, has reflected on the unique atmosphere of San Siro. He notes that the steepness of the stands is what makes San Siro special, and that the noise is incredible. However, he also acknowledges that the stadium is not functional, citing a shortage of elevators and dated lounges. The new stadium will address these issues, providing a more modern and comfortable experience for fans.