PSV trainer Peter Bosz has shared a remarkable anecdote about a phone call he received from Sergiño Dest in the middle of the night. Dest, the Eindhoven club's right-back, called Bosz at 00:15 to discuss marketing. Bosz was surprised by the call, saying "that's late" and expecting something to be wrong. However, Dest simply wanted to discuss the club's marketing strategy. According to Bosz, Dest expressed his concerns about the way PSV handles photographers and camera crews at training sessions. Dest reportedly said that there should be no photographers or camera crews present, as he needs content for his followers. VoetbalPrimeur reports that Bosz responded with a mix of surprise and amusement, saying "content? Followers?" before telling Dest that they would discuss the matter further the next day.
PSV's Sergiño Dest calls Peter Bosz for marketing advice in the middle of the night
PSV right-back Sergiño Dest called his trainer Peter Bosz for marketing advice in the middle of the night, according to a story shared by Bosz himself. The original source is VoetbalPrimeur.
This article was assembled with AI assistance and editorially reviewed.
Photo: حسین ظهروند · CC BY 4.0