According to VoetbalPrimeur, the slogan was intended as a reference to Oxford United's founding year, 1893. However, the club now acknowledges that the chosen text evoked a different association. 'The collection was released without sufficient consideration for the historical context and the associations that the slogan raises,' Oxford United stated.
The club has immediately withdrawn the entire collection from sale, taking responsibility for the mistake. 'The clothing should never have been put on sale. We take full responsibility for the fact that insufficient research was done beforehand,' Oxford United said.
Oxford United also plans to implement measures to prevent a similar situation in the future.