The League One club launched its new 'Campus Collection' on Friday morning, but had removed it from sale by lunchtime after clothing designs were revealed to bear the slogan 'United 93'. The U's immediately published an apology that admitted to a lack of understanding of "the historical context and associations" related to the branding and made "sincere apologies for this error and any offence caused."
The Campus Collection was live for approximately two hours on Friday before the web page was deleted by the club after it realised the meaning of the phrase. "The range was released without understanding of the historical context and associations", the club statement read. "It should not have reached the point of sale and we take full responsibility for not undertaking proper due diligence."
Oxford United have now removed the collection with immediate effect and are reviewing their approval processes to ensure nothing like this happens again.