The 23-year-old Danish striker made an instant impact at Napoli, winning a penalty on his fifth appearance and scoring on his 14th. His best spell came around Christmas, with a standout Supercoppa semi-final display against Milan followed by sustained form in Serie A, including a brace against Juventus and seven goals away from home. Hojlund was equally effective in the Champions League, scoring twice against Sporting and once against Chelsea.
Hojlund's arrival at Napoli came quickly last August after Romelu Lukaku's injury prompted Aurelio De Laurentiis to move for a striker Massimiliano Allegri had tracked closely at Milan last summer. The €44m fee, combined with the €6m paid for his initial loan in August 2024, makes Hojlund the most expensive forward Napoli have signed under De Laurentiis. This surpasses the fees paid for Victor Osimhen, Hirving Lozano and Gonzalo Higuain.
The expectation now is for Hojlund to push beyond double figures into a genuinely elite scoring bracket, with Allegri viewing 20 goals as the benchmark for the season ahead. With his permanent move confirmed, Hojlund will look to continue his impressive form and meet Allegri's target.