The new identity features a special monogram combining the letters "M" and "C" from Manchester City with another "M" representing "Women". The logo is accompanied by the phrase "It Takes a City", highlighting the collective effort and support of Manchester in the women's team's progress. The visual identity will be used on the team's social media and at all matches, both at the Joie Stadium and the Etihad.
The project was developed by Nomad Studio, a specialized agency in sports branding. The goal is to emphasize the strength of the women's team while preserving the connection with the club and the city it represents. It also aims to intensify the relationship between new and old fans with the women's team.