The kit is a blast of fun at a time when football is increasingly dispiriting, with a preppy v-shaped neck and a white away kit that proves white strips do not have to be boring. The home fit is giving disco, while the away is a more demure meet-the-parents type.
Chelsea's new home kit is a classy sponsor-less design, featuring Ted Drake's famous lion emblem. The Blues have rolled out a number of stars to preview their 2026-27 look, including Madonna, a longtime supporter.
Manchester United's home kit features white Adidas stripes on a red shirt, but the design is marred by the stripes being different colours on the shorts. The away kit, however, nods to the 80s in suave cobalt blue with red touches and trefoil logo.
Ipswich's home kit is inspired by Portman Road's floodlights, but the design is more reminiscent of mood-indicating crystals than the stadium's floodlights. The change kit is cream with thin red and black horizontal stripes and black side panels.
Newcastle's home kit is a barcode, with a dizzying pattern that is truly an unexpected item in the playing area. The away strip is an improvement, with a refined navy and a nice alternative badge of the city's titular castle and a magpie.