Ziggo Sport has the rights to broadcast all European competitions, except for the Conference League playoffs. In the Conference League playoffs, the home team can sell its broadcasting rights to a third party. This is exactly what happened in the case of the Sion-Ajax match, as KIJK has the rights to broadcast the match. Ajax fans must pay 4.99 euros to watch the match via KIJK.
VoetbalPrimeur reported that Ziggo Sport has managed to obtain the broadcasting rights for all Ajax Conference League playoff matches, except for Sion-Ajax. This suggests that Ziggo Sport's bid for the Sion-Ajax match was unsuccessful, as KIJK has the rights to broadcast the match. The exact details of the bid and the amount offered by Ziggo Sport are not known.
Ziggo Sport has chosen not to comment further on the matter, but it is clear that their bid for the Sion-Ajax rights fell short. The match will be broadcast on KIJK, and Ajax fans will have to pay 4.99 euros to watch it. The next step for fans is to tune in to KIJK to watch the match, which will take place on the scheduled date.