São Paulo earned around R$ 100 million from presentations at the stadium since December 2023, while having to play 12 matches away from Morumbis. If these games had been played at home, the estimated ticket revenue would have been R$ 11.4 million for the club. The difference is vast: shows generated almost R$ 90 million more for São Paulo than the value the club lost with ticket revenue playing away from home.
The agreement with Live Nation has already earned São Paulo almost R$ 100 million, compared to the estimated R$ 11.4 million in revenue from the games the team missed playing at the stadium. A second contract signed with Live Nation in June 2025 may still earn the club around R$ 105 million. The agreement was made based on the number of shows, not the time frame: 36 shows to be held at the stadium within a maximum of six years – an average of six per season.
The Morumbis stadium has hosted 26 shows since the signing of the first contract in December 2023. However, 12 of these shows are not included in the current count as they occurred before the renewal. Additionally, a date reserved by Harry Styles was cancelled. In this case, São Paulo received only the value of the stadium rental. Therefore, there are 21 dates remaining within the package of 36 planned in the new agreement.
São Paulo has three more shows scheduled for this year: BTS will perform at the Morumbis stadium on 28, 30, and 31 October. For these shows, the club will receive an additional R$ 1 million per performance.