The Spanish club's brand value has increased by 25% to a record value of 2.4 billion euros, making it the first football club to have a brand value of over 2 billion euros. The renovation of the Santiago Bernabéu stadium is mentioned as a reason for the increasing value of the club.
Real Madrid has held the top spot for the past two years, with Manchester City taking the title in 2025. The Citizens have dropped to fifth place this year, with a brand value of 1.481 billion euros. Barcelona ranks second on the list with a brand value of 1.973 billion euros, followed by Arsenal, Bayern München, and Paris Saint-Germain.
Ajax is the 23rd most valuable club in the world, maintaining its position from last year. PSV has dropped three places to 46th, while Feyenoord failed to make the top 50.