PSV and Feyenoord will receive a start premium of €18.62 million, the same as all other participants in the competitive phase. This is significantly more than the €4.31 million start premium in the Europa League. The UEFA's value pillar, introduced last year, consists of a European and a non-European part. The non-European part is easily calculable, based on European performances over the last ten years. PSV scores slightly better than Feyenoord, with 20th and 21st places on the 'cleaned' ranking, respectively. PSV will receive 17 shares worth €346,000, totaling €5.882 million. Feyenoord will receive 5.536 million.
The European part is based on the TV money generated by a country and the club ranking over the last five years. The exact distribution is not known, but PSV performed better than Feyenoord over the last five years, securing a slightly larger share of the pie. PSV can expect a total of around €18.75 million, while Feyenoord can expect around €17.7 million.
The European earnings of PSV and Feyenoord already amount to tens of millions of euros, with a total of around €37 million and €36 million, respectively. The total can increase significantly during the tournament. A win earns €2.1 million, while a draw earns €0.75 million. The clubs are eager to finish as high as possible, as the final position can result in a million-euro bonus. The number one will receive 36 x €275,000, or €9.9 million. Reaching the knockout phase would be highly lucrative, with numbers one to eight earning an extra €2 million and numbers nine to 16 earning an extra €1 million.