According to L'Équipe Football, Tring acquired the rights to the Serie A and Champions League for a lower fee than its competitors. The platform made the Serie A and Champions League available to Italian fans without a VPN for 258 euros annually and 21 euros per month. This is a significantly lower price than the combined subscription fees of DAZN (Serie A broadcaster) and NOW Sport (Champions League broadcaster), which total 57 euros.
The Italian Football League has revoked Tring's rights to broadcast the Serie A and Coppa Italia, citing concerns that the platform was accessible in Italy without sufficient guarantees to prevent Italian fans from using it. The decision has sparked a controversy in Italy, with many fans taking advantage of the cheaper option. The two countries have a long history and are geographically close, with the coastlines of Puglia and Albania being only 70 km apart.
The situation has highlighted the issue of geo-blocking and the accessibility of sports content across borders. Tring's lower pricing has made it an attractive option for Italian fans, but the Italian Football League is seeking assurances that the platform will not be used by Italian fans. The next step will be for Tring to provide sufficient guarantees to the Italian Football League to regain its broadcasting rights.