Everton were deducted eight points in the 2023-24 season after breaching the profit and sustainability rules. In an interview, Kinnear highlighted the importance of operating within the financial rules. The club's financial situation is a key factor in their ability to retain top talent.
The club's efforts to retain top talent are being put to the test, particularly with Iliman Ndiaye, who has been linked with a move to Saudi Pro League side Al-Hilal. Newcastle have sold key midfielders and Aston Villa have sold Morgan Rogers to Chelsea. Kinnear stressed the need for Everton to be ambitious in terms of their spend, but also to do so in a sustainable way.
Everton have remained in contact with Grealish and are hopeful that he will re-sign with the club in the future. Grealish made 22 appearances for Everton last season before his season was ended by injury in January. The club start their season at home to Crystal Palace on Saturday.