Crewe Alexandra have temporarily adopted a new name for the opening week of the EFL season. The League Two club have been renamed Crewe Aleksandr to celebrate their new partnership with Compare the Market. The new name and club badge is for one week only, with the iconic meerkat Aleksandr becoming a familiar face at the Mornflake Stadium this weekend.
This partnership aims to reward fans across the 72 football League clubs and communities, with supporters offered exclusive rewards and monthly prize draws through the Compare the Market app. Compare the Market's partnership with the EFL will bring supporters closer to the game through distinctive rewards, engaging activations, and experiences that reflect the personality and reach of the EFL.
The meerkat Aleksandr has already made its presence known, greeting the club's players as they arrived at the Broadfield Stadium for Saturday's League Two clash against Crawley. The partnership between Compare the Market and the EFL will bring supporters closer to the game through distinctive rewards, engaging activations, and experiences that reflect the personality and reach of the EFL.